Personalised web advertising another step forward!

I was doing a bit of online shopping for my friends sons christmas present and had been on the 'Marks&Spencer' website as they had some dinosaur toys and he is obsessed with dinosaurs. Later that evening I was browsing 4OD when an advert caught my eye as I realised it was the products I had viewed earlier!

I followed the link to find out more about the provider and found it was a company called 'Criteo' which tracked users views so they could target them specifically later with the products they viewed helping to encourage customers who viewed products and then left the site without buying to return to the site and purchase them.

http://www.criteo.com/

I found it quite strange to think that my viewing history was being tracked without me even knowing and wonder just how many websites are using this new marketing trend!

PRP discussions with Simon!

It was suggested that the topic of personalisation and the personalised advertising could lead into higher levels of invasion of privacy regarding databases containing personal information and who has information to this. It was suggested looking into the use of databases during the Viettname War and how soldiers were recruited. As well as researching the use of gutherie cards and looking into Hansard and personal data sharing between companies.