(when you follow the hyperlink on the first page choose the international site)
Media types used
Animation films – the 5 seater flash film being my favourite and what I would love to base my interactive around (add performance-5 seater)
Hotspots opening information pages with new image
Navigational arrows to direct through information given viewer choice to skip if not interested – text appears to show what the next section includes
Slot machine animation for the colour choice as well as being able to view the car in al different colours available by choosing the colour you want.
Drop down menus for the user to choose from making them in control and navigate the sections they want – each section in menu highlighted when rollover and colour changes when new section
Flash animations throughout of the cars moving around the screen
Animated load up pages to keep the interest while loading
Audio
Engine section effective as audio represents what you are looking at as well as the picture as the audio is an engine sound as well
The page about the smoothness of the car also uses audio effectively making the noise of cat sleeping (snoring) to indicate that its so smooth you can sleep with ease
Each menu has a different style of the same tune to indicate a change in sub-menu
Spatial Awareness
Each information page has the image occupying more space than text so it does not feel there is large amounts of text
The text is spaced well as it never crosses the picture in an obscuring way
There is a white frame throughout the whole of the site and the main animation is kept in an invisible middle frame, the white helps to keep the page from looking over crowded and centres attention on the middle frame
The menu box could be situated too the side more or higher as it covers the picture and this feels like you are not seeing the full image potential
Genre
The genre of the site is clearly to advertise the car and persuade people to buy it. The narrative of the site to me though seems to be how the car could change your life and the way people perceive you purely based on the car you drive, which therefore should be the Kia Picanto.
Disadvantages of the site
Takes a while to load as each section quite large animation wise
Music to repetitive but audience given the choice to turn it off at any stage
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