PRP & Client Signed Off!

My likely client ‘live project’ will look at the re-design of a photography website. This project will help to further my interest of branding creating an identity through the site for the company as at present it holds no feeling of the company itself and is portrayed as a poorly run business. The project also fits my area of interest as the design is for a corporate style company rather than a highly creative one. This project will also allow PHP skills to broaden and allow a wider scope on the ‘back end’ skills required in web design.


The potential area I will be researching into for the personal research project is personalisation within the web. According to articles online it seems that personalisation is to become a big part of web design and therefore my future career. After completing the social networking project it has become apparent to me how important personalisation has become within certain areas within the web. It adds interactivity to the site as the user allows themselves to become part of it and I want to look at the question ‘how important is this within a social network?’ to see whether personalisation really is the way forward within the web. This question arose to me when researching into existing social networking sites and evaluating the current leading social site ‘Facebook’. As ‘Facebook’ still has a corporate feel and very little in the ways of personalisation so is it really the way forward within web design. I want to look into the new developments and emerging social network sites, which are based highly on personalisation. It was suggested in the discussion with a tutor that I look at the site ‘Virb’ and see how it enhances the experience users are receiving.


Through this i would also like to lead on to personalised advertising and how far this type of advertisement may be taking personalisation and whether it is crossing the line invading personal privacy and causing manipulation of the user.