Research Project - Personalisation within the web!

I have been taking a look at some articles online to do with personalisation ready for my return to uni to get an idea on the topics I could be looking into with my research project next year.



The main focus within the articles I have looked at so far is the movement from web 2.0 into web 3.0 which is the movement into web personalisation.



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Web 3.0 - This will be about semantic web (or the meaning of data), personalization (e.g. iGoogle), intelligent search and behavioral advertising among other things.

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