Artefact2! Development and change :(

Ok i have hit problems with the actionscript needed to finish my advertising banner games! With the presentation looming i have decided to use this as my third artefact and continue the developments in the next 2 weeks. I have therefore decided to change what i am testing in this weeks banner. The banner will incorporate and compare negative and positive reinforcement, an addictive trait identified previously, it will also incorporate the simplicity which was gathered from the survey results.

The banner has been based around an existing add banner which i found surprisingly addictive!


Aim: To figure out how to engage the user through positive and negative reinforcement. To compare engagement through timing the interaction lengths and see if the positive or negative reinforcement grabs the users attention more successfully. I will test on both females and males to test continue comparisons in whether men and women find the same things 'addicting'.

Testing: Each tester will look at 3 banners and interact with them. Before interaction starts it will be explained that the tester does not need to fully complete the interaction if they do not wish to. There are 3 banners in use to put the user at ease. Timing will only take place during the interaction with the banner i have created as the other banners are simply dummies.

Expectations: Research would suggest that positive reinforcements have a higher level of effect than negative reinforcements.