Ok so I now have to combine what I have learnt from both the written document and my first aretfact to develop the second artefact and first ad banner testing addiction. Elements taken from the first artefact are the use of user interaction through the use of a simple game, and the fact that the user is able to change the outcome of the banner is also adapted from the survey results. Using 2 seperate banners with different themes, one for females and one for males has been adapted from both the first artefact (where it was shown men and women liked different things) and the written document with the stereotypes found. Addictive elements taken from the written document and incorporated into the design to heighten addiction is the use of a positive reward with a voucher being gained from interaction.
How I am testing!
To test the levels of addiction from this first banner I am going to time user interaction with 3 banners, two 'real' banners and one being mine. It will be tested on 3 females and 3 males, so that comparisons between genders can be made.
It is expected that my banner will hold the users attention for longer, indicating a level of addiction. It is also expected that men will interact with the banner for longer due to the gaming nature.
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