SPP3! Post Graduate Course No.6

Course: MSc Digital Marketing

Final Award:MSC

Entry level:

All applicants will be expected to have achieved a minimum 2.2 (or equivalent) undergraduate degree in Marketing or/and a CIM Postgraduate Diploma, or perhaps in E-Commerce/E-Business with a significant marketing component

Modules:

• Digital Marketing and the Consumer
• E-Commerce and the Law
• Strategic Web Design
• Measurement, Development and Security
• Management Dissertation

What you will learn:

Knowledge:

• You will develop a comprehensive understanding of Digital Marketing concepts and principles
• Enhance your awareness of Web Design and Search Engine optimisation
• Develop a critical awareness of new media
• Enhance your knowledge of Strategies and the Marketing Mix for new media

Thinking skills:

• You will develop analytical and numerical thinking
• Know how to analyse and interpret data collected
• Understand and critically evaluate the literature surrounding Digital Marketing
• Evaluate and implement tools and models in various contexts
  

Subject-Based Practical skills:

• A range of Marketing skills to become an effective Digital Marketer
• Complete a problem solving or analytical dissertation in Digital Marketing
• Use ICT tools to search for, retrieve and analyse marketing information
• Reflect and evaluate on digital marketing tools and techniques