Using the web cam proved successful in indicating the users engagement with the banner and highlighted social prompts encouraging a longer interaction within group testing. Proving positive feedback from peers is influential in sustaining addictions and in this case interaction times. However with subjects being aware of the camera some of the user interactions may be more subdued then they would be normally and therefore not that realistic.The results found on average those tested as a group participated in banner interaction for longer (Group: 1min 34sec compared to Individual: 54sec). Proving the previous hypothesis to be true and providing further proof of social influences contributing to addiction.
Results also showed that females interacted for longer a finding that would suggest that the current male stereotype associated with gamers could be challenged and further research surrounding this area will be carried out as a result of this finding.
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