Thursday 15 April 2010

Artefact 4! Results & the rise of female gaming!

The results indicated that those viewing the banner as a group displayed both higher levels of enjoyment and also interaction times.
It was also found that females interacted more times and for longer, this was a finding that was not anticipated due to the typical male stereotype associated with gaming. From this finding a conclusive result can not be formed as it does not test different types of games associated with genders.
Further research into gender gaming has been carried out and additional testing will be carried out as a result of this finding. Recent gaming articles surrounding female gaming addiction suggest that females are showing higher levels of addiction to gaming then previously expected and that female game addicts are out there.

One article highlights the growing issue of female gaming addiction discussing a show that was aired on MTV titled 'I'm addicted to video games.' which included an African-American female gamer named Charisse who struggled to maintain romantic relationships and her gaming habits. (http://www.gamepro.com/article/news/213723/video-game-addiction-gets-attention-from-mtv-kent-state-university/) .

Other articles surrounding female gaming highlight some shocking statistics that are much higher than I anticipated. Indicating that:

- What may be a surprising 40% of gamers are now female, with adult women making up 33%. (http://addictions.about.com/od/lesserknownaddictions/a/videogamewho.htm)

- 57 percent of online game players are male and 43 percent are female. (http://www.theesa.com/facts/gameplayer.asp)

- Women over the age of 18 represent a significantly greater portion of the game-playing population (34 percent) than boys age 17 or younger (18 percent). (http://www.theesa.com/facts/gameplayer.asp)

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