Ok so after researching into levels I have decided that I will be testing 3 level types, Platform, Designed and Non-designed. I will incorporate the levels into the design of the existing artefact banner.
Platform - A simple level game with levels where the player must collect the buttons.
Designed level game - A simple clicking game where the levels are designed with the buttons in a particular pattern, with more buttons on each level making it more difficult.
Non-designed level game - A simple clicking game where the design doesn't change and buttons randomly appear only moving around the screen quicker to add difficulty.
Banner Testing:
A fourth banner with no levels will be created and both this and a level banner will be placed within a fake page.
The page will be displayed to a user and tested using an eye tracker. The eye tracker will be centered on areas within the page i wish to test. The key areas will be the 2 banners on the page and i will also be looking at the length of interaction and which the user interacts with first. The results will show if banners with levels are stronger than the banner without and will also highlight which level is the most successful.
It is expected that the banner placed in the centre will be interacted with first and that the platform level will be the most successful due to levels, actions and enemies providing a fuller game experience.
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