All banners tested showed a higher level of interaction than previous results gathered with each of the participants fully completing the required interaction.
Skill, Visceral and Motivational rewards were the least successful with the participants not using the replay button. However mouse movement in the Visceral recording indicated that the user was attempting a replay but was not using the intended replay button to do so. Therefore in future tests the inclusion of a replay button must be more obvious to the user.
Both the Extension and Resource banner interactions were repeated indicating more successful reward systems. However the recordings show that overall the Extensional reward was the most successful. As although the Resource reward banner was repeated the reward was not actually used whereas the Extension reward was.
The Q&A results found that the banner was liked due to the score system and this worked as a reward in itself giving the user the feeling they had achieved something. The lack of levels within the banner was indicated as an element disliked most and users suggested if they were to be included interaction length would be greater. Therefore for the next artefact levels will be tested to see if stages do in fact lengthen interaction with online banners and increase addictive potential.
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