Interative site analysis

http://www.thefwa.com/ - all the websites I have analysed came from this site :)

http://www.nokia.co.uk/evolve

The pages all have a simple background with minimal photos so that the design is kept simple and direct. The minimal design is reflective of idea of the company, which is clearly minimalising the energy we use. This is clear right from the outset with the text on the initial load up page. There is also minimal writing and the ideals are given in movie clips, which is more effective as they are presented by experts and therefore give the user a sense of security about the company and its brand.

The site was easy to use as the navigation was clear and each page was set onto a new section. The buttons were clear as when rolled over they animated to show the user they are buttons.

The content is relevant as it gives the specifications of the phone and how it has been designed to save energy within the small video clips which is what the whole design was meant to incorporate. The content is clearly organised as each section opens on a new page. Although it would be better if you did not have to scroll as the bottom button can easily be missed by the user

It reflects the company well with the use of the recognisable Nokia logo and also it reflects the philosophy of the company’s brand by clearly informing the user that this phones identity is all about saving energy as this idea is present throughout the site.

The interactivity of the site was successful but could have easily been improved. When ‘exploring the phone’ you could rotate a 360 view of the phone but it could have been more interactive if the buttons could be pressed and the use of the phone was simulated for the user. The choice being of being able to turn the sound on and off was a nice touches and works well within most websites. The videos took a long time to load, which became annoying and there is little interaction as all you can do is watch. I liked the flash animation of the phone circle and felt this added to the interactivity for the user.

http://www.gotmilk.com/

On first impressions the first page is very busy and gives the impression there is a lot to do within the site. The music was repeatative in a irritating way rather than an inviting way and finding the music controls was not a simple task. However the rest of the buttons are easy to use and the menu bar at the bottom allowing you to always revert back to the main pages. Within the game page the controls are simple and are explained and there is a small amount of text and this helps to explain what the games are showing about the company

The site content is well presented as it clearly shows that the whole site is promoting milk and the health benefits with drinking it. Sometimes the games purpose was not always that relevant and more text would help to improve this. The content is clearly separated into sections or a new game with a new purpose. As well as the main content is clearly sectioned on the menu bar, which is always present for navigation throughout the site.

The identity is reflected well as all the games are about health and well being which is what the drink itself is all about. The brand is clearly stated in the brand section and background and history is given. This in depth information makes you feel as a user you get to know everything about the company and gains your trust in their product.

The interactivity throughout is very high and I feel this is mainly due to the games, which obviously are completely interactive for the user. Other interactive elements include the rollover buttons and animations that happen to highlight they had been rolled over. As well as scroll bars when there was writing allowing the user to have control over the text they are reading as well as helping the amount of text look smaller instead of being shown in one big chunk, which can be intimidating to the user. There was also a section where the user could print suggested recipes and email them to friends and I feel this feels very interactive as you as the user feel like you are being invited into the company. The only downfall was with the high amounts of animation and interactivity the loading was sometimes long although was still interactive as there was an animated loading page to inform the user what was happening.