Tuesday 28 April 2009

Bestwood Client Project ~ Market research…museums #2!


I choose the national history museum as it is at the other end of the spectrum of what we had discussed of achieving, yet is still a museum based around history. The layout and colours of the site give it a vibrant fresh feel and bring the history into the future. The menu bar is clear and the user is drawn immediately towards it with the incorporation of an image bordering it. The downfall of the homepage is the scale of information included within it, for the user there is a lot of information to digest and it could turn the user off from continuing within the site.


When visiting the other pages of the site the colour scheme changes according to the page. This works well as the user is visually aware of the page change and that they are now in a new section of the site. Each page has a side menu included which helps to chop up the extensive amounts of information this website holds into smaller manageable chunks for the user. Allowing them to view only the sections relevant to them meaning they are more likely to stay within the site. The information is laid out the same on each page linking the site consistently and follows the structure of a boxed middle information section and a side box with ‘What’s On’ Highlighting key information. Above the middle information box there is always a relevant picture to the subject and similar to the previous law and justice website there is then a small image accompanied by a brief description as to what is on offer.


Also similar to the previously discussed site an interactive calendar of events is included with the events of that day then displayed below. This would therefore suggest this is an element which should definitely be included within our website.

This site also includes a page purely for children, which is an idea we had discussed. The page is bright, colourful and engaging and involves simple games and activities for the child to complete. I think this is a key page as it involves a vital user that is often forgotten within tourist sites, as it’s not all about the parents!

This website also includes a buy online section for the gift shop which is an idea we have yet to come up with. This is effective as if the child enjoyed the visit it allows the parent to buy presents for example birthdays at a later date and entices the parents to visit as gift shops are often vital in bribing children to be well behaved! I am not sure however how relevant this would be within the site we are creating as at this point I am unsure whether there will even be one, however this is an idea worth taking into account and bringing up for discussions.

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