Alot of government campaigns have a child site for kids and therefore i thought i should research into them to give me an idea of what they aim at the target audience.
The key elements i have found are:
- Bright colours
- High interactivity
- Very visual
- Characters
- Ages split
The websites I looked at are:
- Animation was used throughout
- Characters - each representing different age group
- Bright colours
- Sound used to read text - can be turned off
- Ages split so information can be tailored to fit them
- Use a Click to interact theme - unveiling movies, photos games and other animations when you simply explore
- 4-7 age - hear stories, animations, games, quiz, videos, 999 call (hear)
- 7-11 age - comic strip, animation, quiz, 999 calls, video
- Help button - brings up page instructions.
http://www.dft.gov.uk/think/education/early-years-and-primary/- Bright colours- Characters
- Sectioned into 3 main areas:
- parent - q&a format with tips
- teacher - notes, lesson plans and curriculum links
- pupils - sub sectioned into 3 ages groups - under 5, 5-7 and over 7s.
- under 5
- visual representation of the menu
- see - pdf to print pictures - all image no work (parent input)
- do -colouring pdf
- read - pdf books (parent input)
- play - simple game
- 5-7 - Not Available!!!!
- over 7s
- visual menu
- read - pdf booklet - writing and pics, tips sectioned
- do - worksheets to fill in
- watch - videos and adverts
- play - flash games and quiz
1 comment:
http://sharetv.org/forum/discuss/Q_104596 - just found this on steve's blog
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