Ok so i have researched into existing government campaign sites so that i can get a feel of what they include and how the government goes about getting the information and issues across. I started by looking at the existing campaigns run by the government at DirectGov' (http://www.direct.gov.uk/en/campaigns/index.htm) and chose a few to look at from there.
- The first thing i noticed was the use of the recognisable logo and that the colour scheme of the site was a continuation from this.
- The site was sectioned for different types of people e.g. parents, homeowners etc. Then within these sections there were further links to more specific information, condensing the text to a readable amount.
- There was a top tips section which was completely a visual representation rather than more text.
- Other sections were media and advertising (videos included), leaflets (down loadable) and a useful links section.
- There was also a game to help get across key points and a good use of interactivity.
- Finally there was a link to a kids site.
- Very visually appealing and interactive site.
- Bright colours used throughout and to define sections within the site.
- Tables of statistics used with images to add interest.
- Mini games and quizzes to add interactivity
- Text followed a question and answer format with the use of big bold bright headings to section text areas
- Steps and advice to follow was offered
- Myths section - works well as don't always know whats real or not and effective way of showing this to the user!
- Other key sections were FQAs, useful links and meadia and your stories.
- Each page had bookmark links at the top so easier to choose what you wanted to read.
- Has recognisable logo of parent site. = trust information.
- Animation image on each page links to different users of the site so you can find out more on a specific subject.
- Sections for different road user which were then sub-divided further for different areas of information, adverts were included in these sub sections.
- Quiz adds interactivity and reinforces messages.
- Poll and you think sections allows your say and the user to feel engaged with the site.
- Education link to kids site.
- Bland colour scheme
- Recognisable logo from the adverts and parent site.
-search bar for quick use.
-listed information for user choice.
-------------------------------
Overall within the sites i found ...
- They all had a clear tag line for the user to remember the purpose of the site.
- Sectioned so the user does not overload on information and to avoid vast amounts of text.
- Sidebar link navigation on all of the sites.
- Main image followed by text layout.
No comments:
Post a Comment