This is a viral network company which highlights role and production of viral marketing advertising. Following the links from the 'latest success' it is clear that gaming virals are currently popular, so perhaps the viral created could be a flash game, which will also appeal to the intended audience with a higher addiction potential of online gamers. The placement of the virals also relate to this being on a gaming forum so this could be taken into consideration when deciding if i should email the viral or place it within a site.You Talk Marketing
The top 5 viral marketing tips:
1) know the audience - in my case the traget would be more towards online gamers as they are more liekly to become addicted.
2) be upfront and honest - never overclaim what the product can do. Be interesting, honest, passionate, and engaging. Think about your online enviroment (game forums, game sites, in game advertsing?).
3) walk the walk, dont just talk the talk - give the audience what you say you are!
4) respect your audience - always remeber the internet is user-controlled!
5) be engaging - give the audience something of value. Test peoples reactions before you complete the viral.
Genius Rocket
- coporate content
- normally OVER a minute long
- thumbnails - humans not objects
- most viewed use user generated content
No comments:
Post a Comment