Artefacts!

The key criterias identified from the research document of whether addictive advertising can be created are:

- A chat system

- Rewards

- Progression/levels

- Character development/identity

- viral start off

This would therefore concluded that the first artefact must be a viral advert to be sent round to all of the target group participants.

To establish if addcitive potential is needed for addiction to occur two target groups will be used:

- Online gamers (high addictive potential)

- non - gamer females (low addictive potential)

To test the levels of addiction a tailored sympton set must be created and each individual tested against this as well as a scale indicating the individuals personal perception on their addictive level.