Artefact 1! Survey Pirate

I chose to use the free survey tool to create my online survey as it produced a report of the results and allowed them to be cross examined. It would also be easy to distribute and mean people were more likely to complete it as it was quick and easy online.

The format of the survey followed that of giving the banner example link and then asking the following questions about it:

What did you like about the banner?

Was there anything you disliked about the banner?

Could you see how to interact with the banner?

What did you like about the interaction?

Was there anything you disliked about the interaction?


The banners that the questions were linked to were Volkswagen Innovations (banner campaign), Distracted Drivers (single banner) and Collapse Banner (game application).