The timed results indicate that the use of negative reinforcement was more successful as on average users interacted for 22.2 sec compared to the positives 21.5 sec result. It also showed that females (Neg. 26.5 sec, Pos. 29.5 sec) interacted for longer compared to males (Neg. 17.9 sec, Pos. 13.9 sec) on both banners. This was unexpected as it was previously identified that men are stereotypical of a more addictive personality.
The Q&A results showed varied responses but two results that were recurrent throughout on how to lengthen interaction were higher levels of interaction/animations and gaining a reward.
Therefore the next artefact will be look at reward systems.
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