MSc Digital Marketing The MSc in Digital Marketing programme is composed of 4 modules and a dissertation to be completed in a period of 12 months on a full-time basis.
There are no options, all modules are compulsory.
The core modules are:
- Digital Marketing and Consumer Behaviour
- Principles of digital marketing and the Internet
- Digital communications strategies
- Database marketing and customer behaviour
- Commerce and Law
- Commercial activities and e-commerce
- Digital business strategies
- Digital ethics, legislation and security
- Strategic Web Design
- Advanced web design
- Search engines: marketing and optimisation
- Multimedia
- Measurement, Development and Security
- Digital Metrics and Analysis
- NPD and Project Mangement
- Security and systems
I would love to apply for this course but unfortunately it is only open for entry if you have a degree in Business or Marketing.
Therefore I have found an alternative course similar to this which would allow me to apply!
MSc Digital Marketing
Entry requirements: First or upper second-class honours degree from a UK university
Duration: 1 year (full time)
Careers: Digital marketing roles in a range of industry sectors, consultancy, Web design and general management.
Programme structure:
Introduction to Marketing, Strategic Marketing Intelligence, Consumer insight; Data-driven marketing; Information systems strategy; Design and creativity; Digital marketing communications; Introduction to marketing; Key personal skills; Strategic marketing decisions; Strategic marketing intelligence; Web analytics; Web applications
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