I will email around an email to check out a banner with a HTML link to the page and monitor the analytics of the page for a week. This will allow me to see the levels of returns to the page and if addiction is developing.
The Banner will incoporporate:
*Negative Reinforcement
*Social Influence, through posting on a social site so people can share the link if they want to and
intially targeting friends through email.
*Extention Rewards
*Level
*Gender Specific theme
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