Thursday 22 April 2010

Artefact 6! The ULTIMATE addictive advertising banner

For my final artefact I will be combining all the successful findings of each of the previous tests to create an online advertising with a high interaction level and usage time proving that addiction is a possibility.

I will email around an email to check out a banner with a HTML link to the page and monitor the analytics of the page for a week. This will allow me to see the levels of returns to the page and if addiction is developing.

The Banner will incoporporate:

*Negative Reinforcement

*Social Influence, through posting on a social site so people can share the link if they want to and
intially targeting friends through email.

*Extention Rewards

*Level

*Gender Specific theme

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