Developing the banner has had its fair share of ups and down and a few things have been cut as a result.
Banner movement was achieved with a drop down effect as artefact 1 found that this was a liked element within advertising banners online. The transparency tutorial i found worked perfectly and the banner overlaps the background information and the larger dropdown overlay is transparent on the smaller initial banner width.
The negative reinforcement was successfully incorporated into the banner with the music soundclip playing until the banner is rolled over. Intially as in artefact 2 I wanted the soundclip to restart if the user moved away from the banner and back onto the page. However with the complex use of scenes and timer handlers i was unable to achieve this. So once the banner has expanded the soundclip stops all together. Negative reinforcement was still successfull though as it encourages the users to engage with the banner.
A countdown timer was included on each level of the banner as in testing users reacted well to timers and enjoyed replaying the banner to beat their times. Initially i wanted to include an extension reward (time paused) on each of the levels. However when implementing the code this proved unachievable, so it was decided that the extension reward would only appear on the final level. This Placement was chosen as this level is the hardest and users should be rewarded for getting that far!
The levels that were included in the banner were designed and followed the same maze layout as those tested in artefact 5 as these proved to be the most successful. They require the most level of concentration encouraging longer interaction time and also the designed aspect gives the user a definate feeling of progression.
A social aspect was incorporated using facebook and email to send a link saying how much i like a banner i found to encourage them to use it. I will also post a wall link of facebook to encourage others to use the banner.
The banner is now complete and ready for testing!
Thursday, 13 May 2010
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