The banner size will follow the standard leaderboard to begin with but will be expandable to reveal the game on rollover by the user.
To achieve this I will be making the background transparent and I have found a tutorial to achieve this http://kb2.adobe.com/cps/524/cpsid_52418.html#flash.
I have decided to use an expandable banner as artefact1 found that users liked movement within a banner so this is a way of incorporating this element. User interaction was also an element highly liked within advertising banners and this is displayed with the use of a game. One of the banners tested in artefact1 found that the users didn't like tit when a banner started without their input. The negative reinforcer goes against this finding but artefact2 found that this negative reinforcement helped encourage engagement.
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